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OUR HISTORY


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The History of Lien Huat Alliance

Lien Huat Alliance Sdn. Bhd. Was established in 1996 as the manufacturing division of the Lien Huat Group. The Lien Huat Group is a diversified rubber group with over 3 decades of experience in the rubber industry. It specializes in the production and supply of quality Malaysian natural rubber and rubber products. In 1999, the company acquired the underlay manufacturing operations of Uniphoenix Rubber Industries Sdn. Bhd., a subsidiary of a public listed company on the Kuala Lumpur Stock Exchange. The manufacturing operations are located in a 40,000 sq ft facility over a 2 acre site in the Rawang Industrial Park, about 30 kilometers north of Kuala Lumpur, the capital city of Malaysia. The marketing office is located at the Lien Huat Group Head Office in Klang, about 30 kilometers west of Kuala Lumpur and 5 kilometers from the main port, Port Klang. In the short time since taking over the operations, Lien Huat Alliance has been able to carry out extensive product research and development, using its expertise in natural rubber and building on the technology of underlay manufacturing it acquired. The result has been a totally new and exciting product range of quality underlays that is widely accepted by the export and domestic market. It is now a leading manufacturer of quality rubber underlays for carpets and timber laminate floorings. All our rubber underlays are made of 100% natural rubber. Our rubber underlays comprise the waffle sponge and flat sponge underlays in varying densities and thicknesses to suit different customer requirements and applications. With the backing of a diversified and vertically integrated group, Lien Huat Alliance has the experience and resources necessary to meet the diverse and demanding requirements of the commercial marketplace. Insist on quality products from Lien Huat Alliance. Our name is your assurance of quality.




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